Responsible partner: Municipality of Bolzano
VIANOVA aims at building a positive image of bike as a transport mode for everyday life and improving cycling condition for different target groups.
How to reach the purpose:
• Creating a comprehensive corporate cycling strategy also for different cultures, developing suitable strategies.
• Creating a dense bike network adapted to user needs and not to the given space - a new planning principle.
• Creating therefore a bike system that facilitates switch to bike as transport mode for regular and occasional users
• Creating a corporate cycling identity by applying principles of branding and marketing actions
• Creating an information system for bike mobility: bike map and route planner for the internet
• Advancing corporate cycling in transnational workshops, implement it in follower cities
